FX logo design concept：Why is it “FX”?

（ Key points of icon design ： Icon design: In this icon design, the letter "FX" and a sun shaped graphic are used. The "FX" here represents the brand name, and the font design is concise and clear, expressing a sense of modernity and professionalism ）

Because we use a sun shaped graphic located to the right of the word "FX". The sun serves as the source of light and energy, echoing the slogan "Lighting up life", symbolizing the positive energy brought by the brand and the brightness of life, Enable customers to have a positive and bright attitude every day to embrace a beautiful day.

Design overall layout： In terms of overall layout, The logo uses a dark blue background, which contrasts sharply with white and yellow text, enhancing visual impact and recognition. The brand name "FX" is located on the left, with the sun icon next to it. This layout enhances visual balance and focus, highlighting the brand's "bright and upward" core elements.

Color matching direction：In terms of color, deep blue, white, and yellow were used. The deep blue background conveys a sense of professionalism and trust, the yellow sun icon conveys warmth and vitality, and the white font is clear and easy to read. The overall color combination is bright yet professional, which is in line with the brand's desire to convey a sunny and positive image.

Overall： We successfully conveyed the brand's core philosophy of "Lighting up life" to customers through powerful visual symbols and color combinations. The sun icon and bright color scheme undoubtedly strengthen this concept, making it easier for customers to accept and remember, effectively conveying the brand's desire to give consumers a bright and hopeful positioning.